Product, Growth & Digital Transformation

Bringing innovation and transformation to the digital domain 🚀.

With over two decades of experience in the digital domain, I bring a wealth of knowledge and expertise to the table. My journey began in 1999 when I joined Nokia Networks as a Product Marketing Manager, where I honed my skills in innovation and technology.

After my tenure at Nokia, I founded my own company, Layar, where I served as CEO/founder. Under my leadership, the company quickly gained worldwide recognition and experienced rapid growth. Following the success of Layar, I founded and sold another software company, Teamily, which taught me valuable lessons about team composition, autonomy, roles, and performance.

In addition to my entrepreneurial ventures, I have also worked on an interim basis at Talpa Network, where I focused on digital transformation, acceleration, and growth. Most recently, I joined Incision in 2020 with the goal of transforming the company from an e-learning platform to a SaaS company. In my roles as Chief Product Officer and Chief Operating Officer, I have successfully led the company through this transformation.

My areas of expertise include product strategy, startups, team performance, team coaching, agile product development, innovation strategy and digital transformation. I am passionate about using my skills and experience to help companies achieve their goals and reach new heights 🚀.