For twenty-five years I have worked at the intersection of change and the teams that navigate it. I co-founded Layar, the world's first mobile augmented reality platform with over 40 million users. I scaled Incision from 15 to 80 employees as COO/CPO. I currently serve as Chief Operating Officer at Pacmed, a healthcare AI scale-up focused on clinical decision support.
Along the way I developed the T.E.A.M. Framework, the Team Journey Canvas, and a deepening understanding of how change actually moves. That understanding became a book — Riding Change — and then a research paper mapping the same pattern onto the fundamental forces of nature.