About

Raimo van der Klein

Executive, researcher, and author of Riding Change

I have spent my career at the intersection of change, technology, and the teams that navigate both.

I began at Nokia in the late 1990s, during its extraordinary period of growth as the centre of the mobile world. I watched from the inside as one of the most powerful companies in the world failed to navigate its own transformation. That experience planted the question this work eventually answers.

In 2009, I co-founded Layar with Maarten Lens-Fitzgerald and Claire Boonstra. Layar became the world's first mobile augmented reality browser, reached over 40 million users, built a developer community of 50,000, and featured in the Verizon Droid campaign that helped make Android a global market leader. It proved that augmented reality could work as a consumer medium — and taught me what happens when a vision is right and the timing is not. That combination is where the deepest learning in this work came from.

Since Layar, I have worked as a coach, facilitator, and executive leader. I grew Incision from 15 to 80 employees as COO/CPO, achieving 300% ARR growth and product-market fit with US hospital systems. I currently serve as Chief Operating Officer at Pacmed, a healthcare AI scale-up focused on clinical decision support. Along the way I created the TEAMDRIVER methodology, the Team Journey Canvas, and the T.E.A.M. Framework.

At a Glance

COO at Pacmed (healthcare AI)
Author of Riding Change
Co-founder of Layar (40M+ users, sold to Blippar)
Creator of the T.E.A.M. Framework
Creator of the Team Journey Canvas
WEF Technology Pioneer 2010
Based in the Netherlands

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Independent Research

Alongside my executive and advisory work, I conduct independent research into the nature of change, transformation, and emergence. The central question is whether the pattern I observed across teams and organisations — two irreducible dimensions producing four states in a generative cycle — reflects something fundamental about how reality itself is structured.

That inquiry led to The Code Truth, a research paper published in March 2026 proposing that the four fundamental forces of physics organise along the same two-axis structure. The paper demonstrates a beta function correspondence between gravity and QCD with a computed-to-predicted correlation of 1.000000, and introduces a generative cycle integral Φ > 0 confirmed against published experimental data.

This research is autonomous. It is not affiliated with any institution. It grows from the same pattern that informs the practical work with teams — the difference is the scale at which the question is asked.

The Search for the Pattern

After Layar, I started working with founding teams: advising, consulting, sitting with people in the middle of transitions I recognised. Slowly, across dozens of teams in different industries at different stages, a pattern began to emerge. Not the same problems — different domains, different stakes, different vocabularies. But the same sequence of challenges, appearing in the same order, requiring the same quality of attention. The pattern was too consistent to be coincidence.

That conviction — cyclical, journey-shaped, large enough to hold the mess — brought me to eastern philosophy. And eventually to the I Ching. The Fu Xi sequence, which underlies the I Ching's structure, breaks the binary logic of Yin and Yang into sixty-four distinct phases — a complete grammar of transformation. I spent months with that symbol. And then, slowly, I began to see it. Not a fortune-telling device. Not a philosophical curiosity. A code. A description of how change actually moves, at every scale, in every domain.

The framework at the centre of this work is built on that discovery. It was already there, encoded in the oldest cosmological frameworks human beings have produced, independently arrived at by traditions separated by thousands of miles and thousands of years. What I contributed was the work of translation: making the structure visible, naming its parts, testing it against lived experience until I was confident it described something real. It works because it was not created. It is a universal pattern, discovered.